Business school news
Keeping ahead of the game in disciplines like analytics is one of the many challenges facing business schools in these ever changing times.

November’s European conference of Graduate Management Admission Council1 in London will explore how rapidly evolving changes in technology, social networks and globalization are, or will be, impacting on how we can best attract and recruit student talent. Last year this annual conference attracted over 500 delegates from over 200 universities in 23 countries.

Keynote speakers this year are Rick Von Feldt, renowned workplace futurist, and Della Bradshaw, business education editor of the Financial Times, who will explore their unique perspectives on trends that may be impacting business as usual. On the agenda this year in London is why and how business schools must change the way they think about communicating with the millennial generation, how to rethink best practices in selection based on future workplace needs, and consider the trends that will most drastically impact the graduate management education industry in the coming years.

With slightly declining numbers of applicants for full-time MBA courses2, some leading business schools have already streamlined their application process for 2014 entry. Fewer essays and references at Harvard, more emphasis on the face-to-face interview at LBS, team-based interviews at Wharton, group interviews, videos and presentations at INSEAD, the possibility of interviews via videoconference or telephone for Vlerick as well as on campus or in your home country.

The trend towards shorter sharper application processes does not mean that it is easier to get into top schools. On the contrary, a good MBA application still requires a lot of deep reflection. Applicants to Columbia Business School now have to respond to the question What is your immediate post-MBA professional goal? in just 100 characters – so fewer than in a tweet. Less does not mean less difficult when every single character counts.

Despite all the talk of economic gloom in recent years, MBA recruiting is still a highly competitive space. Research from GMAC shows that 75% of employers plan to hire MBAs in 2013, up from 71% last year. The average number of MBAs companies expect to hire is also up, from 11 per company in 2012 to a projected 14.6 this year.

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2Figures published by GMAC show that 133,000 people in the 24-30 age bracket sat the GMAT business school entry test in 2011-12 compared with nearly 140,000 in 2008-09